Fundamentals of Marketing in the Digital Age

world’s internet users?

According to 4.66 billion people around the world use the internet at the start of 2021 – that’s close to 60 percent of the world’s total population.

The average global internet user spends almost 7 hours online each day.
Added together, the world’s internet users will spend more than 1.3 billion years of human time online in 2021.
Our Earth is 4.603 billion years old and around 1 billion years ago, the first multicellular plants emerged (green algae) (source:Wikipedia)

How old is Internet?

The first workable prototype of the Internet came in the late 1960s with the creation of ARPANET, So according to this internet is 61 years old

How old is digital marketing?

1994: The first banner ads appeared on a website called HotWired (now


The image on the left: The first-ever banner ad by AT&T appeared on HotWired on October 27, 1994. 
The image on the right: AT&T’s landing page for its You Will ad campaign

the number of people who go online every day is still increasing, an average of roughly 875,000 new users each day

What is marketing in a simple word?

Marketing is about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time, in Hindi, we always say “jahan bazar lagta hai, wahi saman bikta hai” (Goods will be sold where the market is located)

Types of Digital Marketing

One of my good friend Sanjay lives in Delhi, He is a
professor at Delhi university earning good and single, He uses the internet
like everyone for his daily needs

Today as he wakes up, He got an Email notification with the subject line “Wow 70% Off on
Swiggy to order breakfast from his favorite restaurant” Lucky day Huh.

Actually, Swiggy sent him an email to promote their client product, which is called Email Marketing, now he
is ready to do his daily activity,

He likes to read the news everyone, Due to COVID-19 No
newspaper, so he is doing this nowadays online, he was reading news from Online
news website and his eyes stopped at on Animation 50% OFF on his chosen
laptop, “That animation was a form of Display marketing “ 

What he Just got remembered Today is His Girlfriend
birthday, He starts thinking she will be angry, before calling her …he just
searched “order  flowers online”  .. add saw add “online flower delivery in
Delhi” And that “Ad.” almost saved his life ..That was SEM(Search Engine

 Now he just got
remembered today he needs to buy a new laptop for his sister, he searches
google “Good laptop for Student” Search result

 Sanjay is a little